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The Movement

WHERE
Culture
MEETS
EDUCATION.

Celebrities, athletes, and cultural leaders step into schools as Principal for the Day to inspire students and create moments that last a lifetime.

Watch The Movement Bring PFTD To Your School
As Seen On
Hot 97 Worldstar Hip Hop Getty Images Vibe Magazine News 12 The Bronx NJ.com
Our Sponsors & Partners
Aimly The Fresh Air Fund
📍
WALE
Duke Ellington HS
Washington D.C.
🏫
9
Schools Visited
🗺️
5
States Visited
👥
10K+
Students Impacted
👁️
5.1M+
Views Across Socials
⭐
10+
Celebrities & Athletes
🌎
1
Mission: Inspire the Next Generation
About

PRINCIPAL
FOR THE DAY

Principal for the Day is a groundbreaking youth-centered series where chart-topping artists, athletes, and cultural icons take on the role of principal for the day.

Through real conversations, motivational talks, classroom surprises, and school-wide experiences, we bridge culture and education in a way that inspires students to dream bigger and believe in themselves.

Learn More About Our Mission →

THE MOVEMENT

WATCH THE MOMENTS

Real celebrities. Real schools. Real students. Real change.

Principal For The Day — Where Culture Meets Education

The Lineup

FEATURED PRINCIPALS

BOBBY SHMURDA
Rap Artist
Cicely Tyson HS · East Orange, NJ
ZOE SPENCER
Streamer
West Side HS · Newark, NJ
LOLA BROOKE
Rap Artist
Weequahic HS · Newark, NJ
ZEDDY WILL
Social Media Star / Hip Hop Artist
East Orange HS · East Orange, NJ
WALE
Grammy Award Winning Artist
Duke Ellington HS · Washington D.C.
GILLIE DA KID
Rapper / Host
Ben Franklin HS · Philadelphia, PA
DESS DIOR
Rap Artist
Bronx Prep HS · Bronx, NY
KYLE RICHH
Rap Artist
University HS · Newark, NJ
YUNG BLEU
Rap Artist
CAPS · Paterson, NJ
BUJU BANTON
Reggae Icon
Coming Soon
🏈
ALSHON JEFFERY
NFL Legend
Coming Soon
🥊
EDGAR BERLANGA
Pro Boxer
Coming Soon
COMING SOON
🏀
DWIGHT HOWARD
NBA Legend
Coming Soon
View All Principals

LET'S BRING PFTD
TO YOUR SCHOOL!

Give your students an unforgettable experience they'll talk about for years. Inspire your community. Create a moment that matters.

✓
Boost School Morale
A high-energy experience that unites students, staff and the whole community.
✓
A Life Long Experience
Give students a moment they'll never forget — emotional, meaningful and parent-friendly.
✓
Put Your School On The Map
Get featured across our social platforms and media partners — real recognition for your school.
Bring PFTD To Your School → Partner With Us →
Schools We've Visited
Cicely Tyson HS
Cicely Tyson HS
East Orange, NJ
West Side HS
West Side HS
Newark, NJ
Weequahic HS
Weequahic HS
Newark, NJ
East Orange HS
East Orange HS
East Orange, NJ
Duke Ellington HS
Duke Ellington HS
Washington D.C.
Ben Franklin HS
Ben Franklin HS
Philadelphia, PA
Bronx Prep HS
Bronx Prep HS
Bronx, NY
University HS
University HS
Newark, NJ
CAPS
CAPS
Paterson, NJ
DJ BOOGZ
Creator & Host